Importance of Press Release

Press Release: An Alternative to Advertising

In marketing, consumer awareness is paramount. After all, how can you expect buyers to purchase goods and services which they do not know of? For this reason, prospective customers will have to be informed. There can be no market without these knowledgeable buyers, who are willing and able to make purchases.

The main purpose of advertising and promotion (adprom) is to disseminate this information. The success of adprom activities is measured in terms of consumer awareness on the product or service. However, other modes of information dissemination are possible, such as press release. In fact, there are instances wherein this is preferred due to its perceived objectivity and absence of bias. And there are press release writing service that can be tapped to assure that the proper material is used.

Maximize the Potential of Press Release

A press release is a written form of communication sent to the press corps. Usually it is a newsworthy announcement of an event, award, new product, etc., and it provides reporters all the necessary inputs to write a news article. It may also be utilized as a source of information for a feature story.

With the emergence of the World Wide Web the format of a press release evolved. Due to the lack of time and manpower, editors of online newsletters prefer press release in a print-ready version for direct posting on their website. This implies that the press release needs to be newsworthy and properly written at the same time for it to be given attention by the editor. And since a press release abides by a particular writing format, the help of a professional writing service is oftentimes sought.

In traditional print media, the success of a press release is dependent on its newsworthiness. This entices readers to go through the article and hopefully make further inquiries. However, as an e-marketing tool, it takes more than this.

In e-marketing, the press release should lead towards search engine optimization (SEO). It should maximize product (or service) visibility in the internet such that awareness and eventual purchases are created. In a way, it is like advertising, but in an indirect manner. There is no hard sell involved, or even an enticement to make a purchase. It is a simple declaration of facts from a supposed objective individual. And there lies the beauty and effectiveness of press releases.

Another advantage of this medium versus advertising is its relative affordability. It is definitely cheaper than advertising, whether in traditional tri-media or the internet. And the reach is comparable. Given the lower cost implications, it is within the reach of small and medium size businesses. In fact, if you can do your own writing, all it takes is to submit the document to the proper agencies for disposition. And the cost involved is negligible. But for those who do not have the writing acumen and lack the familiarity with appropriate parties handling press releases, it is best to get the service of professionals in this line. As previously mentioned, writing services are available. And so are PR submission services.

It is not enough that you have a good press release. It is equally important that it is properly posted in the appropriate publications and sites to get optimum exposure. For this reason the distribution of the press release should be given careful consideration.

Oftentimes, advertisers are unhappy with the results their press release efforts bring. It seems that these do not generate the desired impact in spite of their well-written and newsworthy nature. But were they posted in the proper publications and websites? In cases like these, it may be warranted to utilize a PR distribution service, which will make sure that your press releases are given the proper exposure in the appropriate publications and sites. After all, there is point in having a press release about the latest armaments in a site which is exclusive to wedding preparations.

But with the right material and the appropriate site posting, press releases will go a long way in making your business, product, service, or website known. And this will provide the customer awareness necessary for success.

Did you know: that the first press release was made by Ivy Lee way back in 1906?

Choosing the Right Agency to Handle Your Press Release

Some outfits offer writing services only, while others are exclusive to distribution. There are also those which offer the complete package – conceptualization, writing, and distribution. The question is which one do you choose?

First you have to make an assessment of your needs as well as your capabilities. In this case, a press release will have to be properly written and then sent to the appropriate distribution channels for posting. Are you adept in both?  If not, you will have to seek professional assistance in either or both as the case may be. We are not speaking here of mere familiarity with writing and having some online editor friends. In order to derive significant positive results from this marketing activity, it should be professionally executed.

Search the net for press release writing services. There are several of these. Get referrals from business associates. Check reviews and testimonials. Eventually you will be able to come up with a shortlist of possible agencies that can help you in this particular marketing effort. Communicate with them individually and determine which one is most suitable for your needs. Some of these provide unlimited re-writes of a press release until the client is 100% satisfied. Some may even offer PR submission service. Evaluate each of them thoroughly and make sure you make the most out of your advertising dollar. If your particular need is for distribution services only, then go through the same procedure this time searching for PR distribution services.

The bottom line is the result generated. Are you getting the customer awareness you are expecting? Is there a significant increase in the number of inquiries on your product or service? And the most deciding question is – is there a substantial increase in sales revenues?

Hopefully, the answers to these questions are all affirmative. If not, you will have to re-think your adprom strategy and come up with a better approach to maximize press releases.

Did you know: that all marketing tools considered, publicity is the most cost effective?

If you are looking for someone to handle your press release distribution, log in to serpholic.com. It will provide you with the necessary assistance in the field of online marketing in general and your press release activities in particular.

Who Needs a Press Release Writing Service and Why?

Ever since the Google Panda update, the need for high quality link building has become the top-most priority. But, building powerful contextual links through article marketing, forum posting, directory submissions, and blog comments may not be possible in all the cases.

Press Releases are one of the most powerful weapons in a link building campaign, which also contributes towards viral marketing. It not just aids in generating tons of back-links but also a good deal of traffic, and rapport! What’s more, you can capture media attention effortlessly with the help of PR marketing, which in turns lends credibility too.

And, gaining trustworthiness in the eyes of your potential customers is perhaps the biggest reward that you’d expect from any form of online marketing campaign, isn’t it?

Who Needs Press Release Writing Services?

Anybody can write (or rather try to write) press releases, but it takes a lot of efforts and experience to write effective press releases that get accepted instantly in all the press release directories, and contribute in viral marketing.

So, the easier way is to hire a Press Release writing service agency that has the desired experience to get the job done seamlessly.

Some of the folks have a wrong perception about pr distribution service that it works only for new business; well, if you’re also one of them, then guess what – you’re completely wrong! It works even better for the established businesses since most of the potential customers would have already heard of your brand/services at some point of time. Hence, it’d add up to your credibility.

Furthermore, kick-starting a new business is far difficult than expanding a well established one. With the power of press release marketing by your side, you can easily take a well-set business to the next level by driving insane amount of traffic to your site, building credibility in social media, as well as improving visibility of your site in search engines.

Experienced PR marketers can quickly write press releases and submit them to credible sources in a matter of week, and generate tons of valuable back-links, which can push your website’s search engine rankings radically!

-    You Need the Knack of Press Release Writing, Not to Mention the Experience too!

Top Tips for Press Release Writing

If you want to try your hand at Press Release writing, there’s nothing wrong about it, but you must keep these handy tips into consideration.

The first and the foremost thing is that your potential customers would simply HATE sales pitch, and never really want to read promotional stuff in a press release.

Press releases need to be aimed at informing potential customers about current trends, changes in market, and things that they’d be interested to know more about; it’s perfectly okay to talk about the services/products that your company offers, but it must be done in a way that doesn’t sound too promotional!

There’s a very thin line between educating your potential customers about the goodness of your services, and advertising them, and ending up being considered a desperate advertiser rather than an expert in the domain.

Remember, PR Marketing is all about establishing credibility in the market, and if you fail to do so, then the whole point is itself defeated.

If you’re targeting a specific event in the press release, make sure that you’ve at least 1 week’s time to seek approval on all the PR directories, otherwise all your hard work will go in vain.

However, if you don’t want to worry about all this, the easiest work around is to hire a Press Release writing service agency, tell them your requirements, and what exactly you intend to promote through that press release, let them do the hard work, simply take a look at their reports, and watch your business grow. It really is as simple as that!

-    Did you know? That some people expect traffic from PR marketing, some want credibility while the rest do it for back-link generation!

Why Is It Worth Your Time and Efforts?

Even after having seen what wonders press release marketing can really do for your business, if you need more reasons to try it out, just because you feel it’s not worth all the pain, then think about this… How would you introduce yourself to a client without a visiting card? Or, how would you reach out your potential customers without having a website.

Indeed, press release have become an integral part of social media, and people trust the neutral sources more than the sales pitch of a company, and the words of their marketing executives. People want to read good things about your business at other sources than your own website; they want to see if you’re really an expert in the domain, and how exactly you can help them.

A well-written press release answers it all! On the other hand, a poorly written PR can really devastate your rapport amongst your existing clientele, as well as potential customers, and there’s nothing more disastrous than that. Therefore, if you’re not too sure as to how you should go about it, you should look for a proven Press Release Writing Service provider that can do it on your behalf without really messing up anything.

On a conclusive note, writing killer press releases isn’t the end of the story; the job is just half done, because finding the right foot-prints, and submitting it to the best possible online press release directories is yet another challenging job.

But, once again there’s nothing to worry about, since most of the PR writing service agencies also offer PR Submission Service and they ensure that your press releases hit every popular directory, and spread throughout the web like a killer wave. When that happens, your products could start selling like hot cakes, and you could see your sales figures multiplying by insane amounts.

So, what are you waiting for? Try it, and discover the power of PR marketing, not to mention that you don’t need to invest  a fortune either!

-    Press Releases are the best business catalysts!

SERPholic Media is a pioneer Press Release Writing and PR Submission Service provider. They’ve been into the PR marketing for years together, and aim at saving the PPC advertising costs for their customers and making a difference in their business.